Government launches ‘Be Winter Ready’ campaign

The campaign information is contained on a dedicated website, www.winterready.ie, where advice is categorised under a number of different headings including: the Home, Business Sector, Older People, Road Safety and Health.

The ‘Be Winter Ready’ campaign, which is in its 10th year, is intended to raise awareness about the particular challenges that winter can present and provides coordinated and cross-cutting approach to public safety messaging and the dissemination of information on winter preparations.

The campaign informs the public of what is being done in relation to winter preparations and where they can source valuable information that can assist them through a difficult period. 

The campaign was jointly launched by Minister for Defence as Chair of the Government Taskforce on Emergency Planning, Simon Coveney TD, and Minister of State with responsibility for International and Road Transport and Logistics, Hildegarde Naughton TD, on 4th November, 2020. Also present was Evelyn Cusack, Head of Forecasting at Met Éireann.

The campaign highlights the ‘Whole of Government’ approach being taken to winter preparations. This sort of approach was seen during recent storms and severe weather events that occurred over the past number of years which posed challenges for individuals, communities, businesses, Government Departments and Agencies.

During the launch, Minister Coveney said: “I would like to recognise the commitment and dedication of our front-line responders and the work of our Local Authorities in maintaining other essential services during severe weather events and the work they all do to get us through the recovery from such events.

“I would also like to acknowledge the work of individuals, community groups and the voluntary emergency services for the essential assistance they provide.

“The main message of this campaign remains a simple one: ‘be prepared, stay safe and know where to find help if you need it.’” 

Last winter, 116,000 tonnes of salt were used across national, regional and local roads. Transport Infrastructure Ireland (TII) prepared in advance to ensure an adequate supply of salt was available and has continued to work with Local Authorities in advance of this winter. This year, 202,000 tonnes of salt are available nationally.

Minister Naughton said: “My key message for drivers and other road users is that preparing in advance helps reduce any risks that we may face. We can check that our vehicles are fit for winter conditions, and we can make sure we’re visible when we cycle or walk. 

“The Road Safety Authority provides excellent guidance for those driving, cycling or walking in winter weather conditions on their website www.rsa.ie and a summary of their guidance is also available in the Be Winter Ready booklet.”

For advice on making you, your home and your business more resilient and prepared for severe weather, and to download the Be Winter Ready booklet, visit www.winterready.ie

Members of the public can also follow the Twitter account on @emergencyIE

Page last reviewed: 13/11/20

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